Small Business Rockstar: The Story of Grace Graffiti’s Impact in Brunswick, Georgia

The Small Business Rock Star award, given by the Georgia Department of Economic Development, is a significant accolade that recognizes outstanding achievements by small businesses within the state. This award is particularly meaningful as it highlights businesses that not only exhibit strong growth and innovation but also make substantial contributions to their local economies and communities.

Whitney and David Herndon’s journey with Grace Graffiti began when they moved to Brunswick, Georgia, where they transformed a passion for woodworking into a thriving business. Founded in 2010 by Whitney, Grace Graffiti specializes in wooden home décor items like cutting boards, wall art, and “smart” susans, embodying a blend of contemporary and rustic styles. The business, which started in their home, now operates from a studio on Newcastle Street in Brunswick’s historic downtown, an area the couple was instrumental in revitalizing.

Grace Graffiti, a woman-owned business with four full-time employees, boasts a global presence, selling 80% of its products wholesale to around 250-300 retail stores across 50 states and shipping internationally via the ports of Savannah and Brunswick. The company actively participates in local community growth and supports new businesses, reflecting its deep community ties.

Furthermore, Grace Graffiti engages in educational outreach through local school programs and is deeply involved with the College of Coastal Georgia’s entrepreneurship center, highlighting the importance of nurturing young talent. The company’s community and business contributions have been recognized with various grants and awards, including the prestigious Small Business Rock Star award, and it is certified as a Georgia Made™ company, celebrating its local manufacturing roots.